= Subscriber content; or subscribe now to access all American Banker content.

Can Banks 'Sell' New Fees to the Customers?

JAN 6, 2011 8:24pm ET

As more banks prepare to charge for basic products, a carrot-and-stick strategy with customers may work better than a more punitive approach.

To continue, please or subscribe
FREE 14-DAY
TRIAL
  • Full access to banking's most comprehensive daily report
  • Daily, weekly, and topic-based newsletters and alerts
  • Award-winning analysis and insight, focused on bankers' key concerns
No credit card needed
SUBSCRIBE
NOW
All subscription content plus:
  • Bimonthly industry research reports (including archive)
  • Morning Scan Plus e‑newsletter
  • Full access to 2016: The Candidates, the Issues
Have an account?
SIGN IN HERE
Remember me