Citigroup has made
The Citi Kindle Fire app also allows users to plan cash outflows with the help of an interactive chart of past and future payments and transfers; analyze spending habits through customizable charts or payee spending; compare personal spending habits with general customer data filtered by age, location, income bracket and purchase category.
In a press release, Tracey Weber, Citi's managing director for consumer internet and mobile banking in North America, said, "When Amazon launched Kindle Fire, we understood our customers would want a customized app that brings dynamic banking capabilities to this popular new tablet, and we worked swiftly to create one."
The Kindle Fire app builds off of Citi's existing tablet capabilities, which were developed mostly in-house by a cross-functional team. The existing iPad app includes video tutorials, visual plots of past and pending transactions and personal financial management tools, as well as charts and graphs to track card spending.
The tablet app has grown in both use and function — iPad adoption was greater than iPhone adoption by double or more for each of the six weeks that followed the initial iPad launch in mid-2011. And, in an important finding on immersion that's helping the bank develop function for the tablet that takes advantage of longer user sessions, Citi has found that during 77 percent of tablet banking sessions, users spent time on three or more separate screens on the app, and the average across all sessions is 4.44 screens.
Citi on Thursday also released two other mobile banking products: Mobile Check Deposit and Citibank PopMoney. Mobile Check Deposit enables consumers to use their iPhone, iPod touch or Android device to deposit checks from any location. Mobile users sign the check, take photos of the front and back and submit for verification using the app. Citibank Popmoney enables users to send money wherever they are though the Citi Mobile app to people they have set up as payees on Citibank Online.
