Remember the early 2000s, when a bunch of electronic signature and electronic form products came out that were going to revolutionize work? No more paper forms! All forms were going to be electronic documents, signed digitally. You would verify your identity, read the document, type in any information that hadn't been prepopulated for you, and hit the submit button. If need be, you could sign your name on an electronic keypad or tablet with a stylus. There would be little need for printing, faxing or filing.
But the world was not quite ready for this. Legal departments and the IRS balked at accepting electronic signatures on important documents like mortgage applications. Banks were wary of trying the technology until it was proven in court and by regulators. And business processes that relied on older software programs were too hard to change. Companies that provided this technology found narrow windows of opportunity and waited patiently for the broader market to be ready.
Then a few things happened. The Uniform Electronic Transactions Act was passed, which pushed most states into accepting electronic documents and signatures as official records. The IRS began accepting digitally signed tax forms. Stores began using signature pads at the point of sale. People began carrying tablets and smartphone around and clicking on "I agree" on disclosures.
Electronic signatures can help accommodate two competing forces in retail banking: the ongoing evolution toward self-service and the need for a friendly human interaction when customers do visit a branch. "Branches are still the cornerstone of the retail relationship," says Craig Le Clair, vice president and principal analyst at Forrester.
But the human element is often vacant. "When I call the pizza place, they know who I am," LeClair says. "When I call my bank, they have no idea who I am."
Electronic records electronically signed, stored and linked by individual and household relationships can help customer-facing employees regain that understanding of the people they serve.
At a conference last week sponsored by Silanis and IBM, bankers and lawyers testified to an emerging legitimacy of e-signatures in the world of banking. Royal Bank of Canada is already making extensive use of the technology throughout its business, starting with wealth management. U.S. Bank has rolled out e-signatures across 3,000 branches for consumer loans and leasing. Chase is testing the technology in pilots, with broad rollouts planned for its branches. Federal and state courts have for the most part supported e-signatures in civil lawsuits, with a few hiccups around methods of authentication and delivery of disclosures.
Chasing a Better Branch Experience
JPMorgan Chase recently hired Alan Varrasso away from Verizon Wireless to be its senior vice president of consumer banking IT, sales and services. He is responsible for the digital sales and service experience of Chase's retail branches and call centers. He oversees customer-facing digital initiatives such as new processes supported by electronic signatures.
The bank is implementing e-signatures in branches to facilitate interactions between branch staff and customers. "We're moving away from the banker sitting across the desk from the customer, we're making it a more interactive experience," Varrasso said in an interview at the conference last week. "The technology is helping with account origination and other basic banking tasks, with the banker and customer having interaction utilizing the tablet as needed to complete the necessary paperwork."
The primary goal is to simplify the customer engagement. "The paperless component is a huge win for us, but it's also around us being able to make sure the document is being signed and being put into a vault," he says. "This has changed the way we open accounts, manage workflow, and provide checks and balances and controls."