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OPEN ARMS: CTBC Bank, formerly Chinatrust, is "a next-door bank, and that gives us plenty of opportunity to serve ethnic markets other than our own" such as African-Americans and Latinos, CEO Noor Menai says.

Chinatrust in L.A. Changes Name, Bids to Fill Void Left by U.S. Banks

The U.S. unit of Chinatrust Commercial Bank is changing its name to CTBC and offering more services to attract a broader range of customers. But it faces the same challenges other community banks are encountering as they try to expand beyond their traditional boundaries.

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