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"It's not a change in who we're trying to reach," says Discover Chief Executive David Nelms. "It's how we reach them."

Discover Ads Brag About Treating Cardholders Fairly

by Kevin Wack
APR 30, 2013 12:25pm ET
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With Washington on the consumer protection warpath, Discover's latest marketing pitch plays up the flexible and generous terms of its new flagship product, the "it" card.

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