"What we're going to have after this [Citi Mobile Challenge LatAm 2014] is probably going to transform the way the industry seeks and manages technology," Ruiz says.

Citi's Ruiz Uses Hackathons, Red Bull to Move Mobile Apps Forward

An international hackathon is helping Jorge Ruiz, Citibank's head of business development and digital banking for Latin America, keep the bank's apps fresh.

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