INDUSTRY CHALLENGE: Financial services firms have a "moral obligation" to rebuild their products so that poor people can build savings rather than fall further into debt, says Dan Schulman, group president of enterprise growth at American Express.

Amex's New Target: the Unbanked

American Express can provide affordable products to the unbanked and still make a profit, company executive Dan Schulman said at the Emerge conference. He was vague on details but hinted that its prepaid cards built on an lower-cost software platform are part of the answer.

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