"If there's new technology and consumers will be using it, we want to understand how it works and how we can or should participate," says Ann B. Glover, the chief marketing officer at ING U.S.

How ING Financial Advisors Are Using Social Media to Connect with Clients

Now that financial regulators have finalized rules on social media interaction, firms like ING are, slowly and cautiously, beginning to let advisors experiment with social networks.

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