SHRUGGING OFF SIZE ISSUE: "Our culture is very well known and does differentiate us, and we are going to continue to operate small. We are going to remain a community bank," says Ray Davis, CEO of Umpqua Holdings.

Umpqua Aims to Show Community Banking Isn't a Matter of Size

The Portland, Ore., company aquired Sterling Financial last week. Though it created a $22 billion-asset regional player in the Pacific Northwest, CEO Ray Davis says the bank can keep its identify as a community bank.

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