The 41st Parameter Highlights Leading Internet Fraud Management Solutions as a Sponsor of The Merchant Risk Council's 2008 Conference

- Company Founder Ori Eisen appointed to MRC's Board of Advisors; will host two key conference sessions - Company will sponsor the MRC Platinum Member Meeting Cybercafe and exhibit fraud management solutions at Booth #15 SCOTTSDALE, Ariz., March 3 /PRNewswire/ -- The 41st Parameter announcedtoday its expanded presence as a sponsor of the 6th Annual Merchant RiskCouncil Conference, to be held March 4-6 in Las Vegas, NV. Companyexecutives are featured in multiple sessions throughout the event, and thecompany is sponsoring the cybercafe during the Tuesday Platinum MemberMeeting. "Our involvement with the MRC continues to grow, as this conferenceprovides us the perfect platform to share ideas and demonstrate ourindustry leading Internet Fraud Management technologies," said Anne Wolf,Chief Marketing Officer of The 41st Parameter. "Our over 100 major merchantcustomers continue to tell us that our covert and tagless technologies haveproven to be more effective than alternative methods in catching fraudulentactivity." At the conference this week, Ori Eisen, company Founder and ChiefInnovation Officer, who was recently appointed to the MRC's Board ofAdvisors, will host two key sessions:
-- "Fraud Breakout Session" -- a discussion of common fraud issues and best practices to be held Tuesday, March 4th at 3:45 p.m. in the Palmer Room. -- "Fast Forward: Emerging 'Card Not Present' Trends at Internet Speed" -- a presentation of credit fraud threats, and how to address them, to be held on Thursday, March 6th at 2:10 p.m. in the La Tour 1 room. As Managing Director of Worldwide Fraud for American Express, Eisen wasone of the original founders of the Merchant Fraud Squad in 2000, whicheventually merged with the Internet Fraud Round Table to form the MerchantRisk Council in 2002. Attendees of the conference who visit The 41st Parameter's Booth #15will learn more about the company's proven Internet Fraud Managementsolution, FraudNet, and have the opportunity to participate in aninteractive contest for a chance to win a TAG Heuer watch. Additionalconference activities include:
-- Customers of The 41st Parameter will be at Booth #15 to discuss how they've achieved success with Internet Fraud Management solutions: -- 2Checkout.com -- Tuesday -- Abercrombie & Fitch -- Wednesday -- A presentation on "Ten Ways to Enhance your Anti-fraud Tactics" by Jack Harbaugh, General Manager of the The 41st Parameter's e-commerce Division, on Thursday, March 6th at 1:00 p.m. in the La Tour 5 room. About The 41st Parameter The 41st Parameter is the leader in Internet Fraud Managementsolutions, which detect and prevent online fraud for e-commerce companiesand financial institutions. By continuously collecting new and uniqueparameters from end-user computers during online account access or orderprocessing, The 41st Parameter's patent-pending technologies enableforensic identification of PCs and online devices. With the most accurateclient device identification in the industry today, the company preventsonline fraud and improves operational efficiencies, while saving time,money and protecting legitimate customers. None of The 41st Parameter'ssolutions require end-user registration, enrollment, downloads orinstallations. To find out how The 41st Parameter is making fraud history,visit http://www.the41.com or call 1.888.The.41st (1.888.843.4178). All brands, names, or trademarks mentioned in this document are theproperty of their respective owners.
Contact: Dave Yohe dyohe@the41.com 480.776.5518