Mickey Goldwasser

New technologies can provide recommendations and proactively engage with customers and members to help them pay their bills or pay friends and proactively manage their financial well-being, says Payrailz's Mickey Goldwasser.

Companies like Amazon, Apple, PayPal Netflix, Uber and others have made it so easy to transact that consumers are left wondering why their bank or credit union cannot provide them with the same kind of seamless and tailored experiences, says Payrailz's Mickey Goldwasser.

Generation Z is scarred by the financial crisis, but has an awareness of technology that gives payment and financial companies a point of entry, according to Mickey Goldwasser, vice president of marketing at Payrailz.