Corporate governance

DEERFIELD BEACH, Fla.-Sandi Torres has a simple bottom line strategy: if a member doesn't know a credit union offers a product, they're not going to purchase that product.

SCOTTSDALE, Ariz.-Credit unions considering aggressive methods to improve the bottom line should instead be content with more conservative strategies, insisted McGuire Performance Solutions (MPS).

TAMPA-To hear Chuck Fagan tell it, there's no one strategy for enhancing the bottom line. Rather, PSCU Financial Services' EVP explained, CUs need to keep a close eye on a trio of factors.

LOMBARD, Ill.-It's time CUs improve their ability to manage their cost of funds-getting back to core competencies practiced before overdraft and interchange revenue became big contributors to the bottom line.

SAN ANTONIO-Remember the cuts credit union management made to the marketing and training budgets? It might be time to put that money back.

SAN DIEGO-As credit unions turn to new technology to impact the bottom line, one person suggests not overlooking "the basics."

DES MOINES, Iowa-Regardless of what happens in the fight over debit interchange, credit unions have to get started today with a strategy to make the debit card program viable into the future.

WILMINGTON, N.C.-The lever CUs should be pulling the hardest to drive the bottom line is the one connected to the checking account, according to Bob Giltner.

MOLINE, Ill.-A business model that combines high tech with personal attention has helped credit union double assets in the last five years.

SAN FRANCISCO – Mission SF FCU may have a small membership – just 2,500 – but the one-time $9 million credit union that failed Friday will provide a big footprint in the Bay City for two-year-old Self-Help FCU, which agreed to acquire the remnants of the community development credit union.

WARNER ROBINS, Ga. – Robins FCU said it has acquired all the middle Georgia assets and accounts of Kentucky’s Park Community CU in an unusual credit union transaction.

DOVER, Del. – Del-One FCU is asking its youngest members to sing it out: why “Money Rocks At My Credit Union,” as part of next month’s National Credit Union Youth Week.

RICHMOND, Va. – A dozen real-life members of Virginia CU sing and dance to demonstrate their love for their credit union in a Glee-like, 30-second TV spot debuting this week.

LATHRUP VILLAGE, Mich. — CEO Michael Poulos summed up why Michigan First Credit Union has 27 branches in local schools and spends $500,000 annually on the effort — "Banks have 200 retail branches and I have nine."

46% of CP FCU's new members come from the schools in which it has a presence, and its most recent data shows 8,845 of young adults have remained with the CU following high school.

TAMPA-Among all students in the 33 in-school branches Suncoast Schools FCU operates, those who pack away the most savings are the youngest.

CLEVELAND – Firefighters Community CU has launched a campaign to save residents $1 million in loan and credit card interest in 2011 with its “Dare 2 Compare Challenge.”

POTTSVILLE, Penn. – Hidden River CU, which serves mostly school districts, has been approved by state regulators to convert to a community charter serving the 150,000 residents of surrounding Schuylkill County.

PORTLAND, Ore. – State regulators have approved an application from OnPoint Community CU to add Crook and Jefferson counties in central Oregon to its field of membership.

SYRACUSE, N.Y. – Summit FCU is the lead sponsor for the Syracuse University Football Team’s first “Orange on the Road” spring practice and scrimmage later this month.