Corporate governance

DAYTON, Ohio-Members of Dayton Firefighters FCU are donning fireman's helmets to drive member growth-and they're not firemen.

Dealing with Loan LossesSAN DIEGO-This year credit unions can add to growth by subtracting, contends Ann Legg, VP-marketing at the $190-million Cabrillo CU here, noting the loan losses affecting many credit unions have required attention.

WEST PALM BEACH, Fla.-The next 12 months will continue to challenge credit unions to devise business development strategies on a shoestring, and look for cost-effective ways to reach out to current and prospective members.

JERSEY CITY, N.J.-Sean McDonald, director of business development and marketing at the $54-million Liberty Savings FCU in Jersey City, N.J., believes that more credit unions will come to understand that they don't have to spend a "ton" of money to develop business.

SAN DIEGO-Anne Legg, VP-marketing at the $190-million Cabrillo CU in San Diego, is another who sees many more credit unions embracing social media.

LONGVIEW, Wash.-Lesley Carrell, SVP-marketing for the $680-million Fibre FCU is forecasting that margin pressures will reduce the number of credit card rewards programs.

ONTARIO, Calif.-Carol Payne, VP-communications and marketing for the California and Nevada Credit Union Leagues, said that whatever CUs do to drive business this year, they will be measured much more closely than in the past.

ALEXANDRIA, Va.-NARFE Premier FCU has reversed its negative member growth trend by putting "feet on the street."

Omni Community CU sweetens annual rebate with chance to double cash-back reward