ONTARIO, Calif.-Carol Payne, VP-communications and marketing for the California and Nevada Credit Union Leagues, said that whatever CUs do to drive business this year, they will be measured much more closely than in the past.
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"I think credit union executives are going to have to show greater ROI on the marketing strategies they implement. That means better segmentation strategies and target audience analysis."
Not only can social media be cost effective, it is highly measurable, reminded Payne, which should drive up its usage in 2010.
