SAN DIEGO-Anne Legg, VP-marketing at the $190-million Cabrillo CU in San Diego, is another who sees many more credit unions embracing social media.
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"I think this is one area that will take off, and websites will become much more robust-lean toward the 2.0 model."
But Legg, who serves as the chairman of CUNA's Marketing and Business Development Council, said that effectively using social media means more than throwing up a blog and opening a Twitter account.
"It's making the effort to engage with the member. It's having a one-to-one conversation in a virtual setting, really knowing what your members want and what they think about the credit union."
