OneAZ Credit Union describes the ideal director candidate
Marquetta White, board director for $2 billion-asset OneAZ Credit Union in Phoenix, said having a variety of voices in the boardroom is “terribly important.”
“A board should reflect the make-up of its membership so it can represent the spectrum of services that are appropriate to the credit union’s community, as well as driving the value, safety and soundness that is the foundation of credit unions,” White said. “I especially appreciate having younger people in the room because they are more tech savvy and will usually focus on excellence – not only in the adoption of new technology for members, but also to advance the board’s implementation tech tools.”
White noted she currently serves as chair of the nominating committee for OneAZ’s board. As such, she said recruitment of a diverse field of candidates is “front and center in my mind.” In the past when OneAZ solicited the membership for board candidates, not only were the results marked by the lack of diversity, but there was a failure to attract candidates with suitable business acumen or successful leadership in the community, White recalled.
“In fact, for years we had no contested elections. However, since we changed the way we marketed the invitations to self-nominate by providing a detailed description of the ideal candidate and requirements of the position, we have seen an amazing upgrade in both the stereotypical candidates as well as younger, more ethnically diverse members.”
White termed the credit union’s current recruiting efforts as “good start,” and said the next focus will be on further refining the message to attract even more diversity.
“In addition, we are working to develop a strategy to engage current board members with active recruitment of our next generation of board members,” White said. “Since we recently instituted term limits, succession planning has become of urgent importance, and once-unheard-of turnover must now be planned for. We recognize strong succession planning is essential to organizational success and stability.”