Rich Miller, director at the $170 million-asset Service One CU in Bowling Green, Ky. (attended ACUC)
What are your priorities for the upcoming year?
“We’re in the process [of focusing on] digital transformation; anything from new core systems to the advanced mobile systems. So, I am looking for how to optimize those particular resources so that we get an optimal return on our investment. All credit unions, when we engage in these kinds of processes, when they upgrade, are putting out millions of dollars. And we have to be sure that we’re utilizing every possible component to provide better sources for our members and find ways to attract new members as well. Our credit union is identified in Bowling Green as the #1 FI over banks and everyone else in the area.
We see that the younger group has no patience for long periods of time; they want things very quickly so we have to be very, very nimble with our mobile. The attention span [of millennials] is incredibly short.”