Mark Arnold, Senior VP with Neighborhood Credit Union in Dallas, was named Marketing Professional of the Year by the CUNA Marketing and Business Development Council. The award was presented during the group's annual meeting here.
Separately, the CMBDC named the winners of its Diamond Awards program. With nearly 1,100 entries, four entries won "Best of Show Awards." Those winners were:
* Spokane Teachers CU in Liberty Lake, Wash., won Competition's Best for its "Image" television marketing campaign that used a distinct and diverse range of individuals, the objective of which was to show viewers that one does not have to be a teacher to become a member of the credit union.
* Best Association Entry was won by the Oklahoma Credit Union League, Tulsa, for its "Credit Unions Care" campaign, which aimed to educate potential members on the credit union difference, as well as the benefits and conveniences offered at credit unions. Viewers were directed to a website where they can learn more about credit unions and locate one near them. Third Degree Advertising was the agency.
* Best Use of Humor was won by Langley FCU in Newport News, Va., for its "Car Sales (Mechanics)" television campaign, a series of six different 15-second commercials advertising joint car sales with dealers as part of its strategy to increase loan volume from 2004 by $1.5 million.
* Best Use of Art went to Alternatives FCU in Ithaca, N.Y., for its "Making History in the West End" annual report, whose front cover was inspired by "The West End Mural" located adjacent to the credit union, which celebrates the historical significance of the West End in the early 1900s as the transportation hub for Ithaca and its environs.
For a list of winners, visit www.cunamarketingcouncil.org, by selecting the "Diamond Awards" link.
