ROSEVILLE, Mich.-Christian Financial Credit Union is not only adding new members through its "Make a Gift Deposit" program, it's adding active new members.
The $235-million credit union has attracted more than 140 new members (see related story) through Make a Gift and many are taking more services than the standard share account, explained Lauren Vance, marketing manager for Christian Financial.
Below is a breakdown of services being taken by new members joining the CU for its gift registry service:
* Members joining as a result of Make a Gift average 1.21 share accounts (including the required prime share account)
* 27% have a loan
* 14% have an ATM card
* 78% have a debit card
* 41% have a credit card
* 83% have e-statements
* 85% have a checking account
