CHARLOTTE, N.C. – Bank of America will use its ATM network to promote retirement planning to customers beginning in January, the bank giant said.
Processing Content
When consumers insert their cards into the bank's ATMs, ads will appear to present details of the institution's retirement services. The ATM messages will be part of an integrated-advertising campaign that already includes online marketing and full-page ads in national and local newspapers.
The ATM promotion is expected to have traction because B of A operates 18,600 ATMs, the second-largest fleet in the country. Ten-thousand of B of A's Windows-based ATMs will begin carrying the ads Jan. 8 in Boston, New York, Chicago, San Francisco, Los Angeles and Charlotte, N.C.
