Bankers Eye CU-LikeStrategies

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LAS VEGAS - (11/18/04) -- The growing number of credit unionsin attendance at the Bank Administration Institute's RetailDelivery Show meeting here may notice something intriguing-many ofthe strategies being extolled sound mighty credit union-like.Seeking new profit opportunities, banks are being urged by vendorsand speakers alike to drastically improve customer service levelsas a way of retaining and building profitability. David Daberko,CEO of National City Corp., said his bank is fresh off spending$500 million during the past four years to improve levels ofcustomer service, with the bulk of those funds going to technologyand an expanded branch presence. National City had long been builtupon commercial services, but it now says it sees ripe opportunityin the retail market.

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