MCLEAN, Va. -
The "Lab" is being marketed as a "convenient online tool designed to help consumers select from a menu of terms and options to build their own credit card. The Capital One Card Lab site offers an array of options related to interest rate, annual fee, rewards and even the design on the front of their card and allows consumers to select the combination of features that are most important to them."
The Capital One Card Lab web site at left (www.capitalone.com/cardlab) provides a series of interactive choices, where consumers can click to select the options they want and need in their credit card, including key account terms and the image printed on their card. Once the consumer has made his choices, he completes an online application. If approved, his customized card will be mailed to him.
Among the options available to potential cardholders are base rewards (miles, points and cash); rewards bonuses (enhanced earn in specific categories, such as travel and entertainment); interest rates; introductory offers; annual fees, and plastic designs.
