Capital Area Ads Tell Consumers ‘What’s In It For Me’

WASHINGTON – Consumers in the Washington-Baltimore metro area, and western Maryland, will be schooled on the benefits of credit union membership through a multi-media marketing campaign scheduled to hit the airwaves Monday titled, “What's In It For Me.” An interactive web site at WhatsInItForMe.org telling consumers how to find a credit union will be supplemented by more than 600 radio commercials during an eight-week media buy. Website traffic will be monitored and measured based on Google and Yahoo keyword searches in an effort to track results. Nearly 70 credit unions contributed to the Maryland/District of Columbia CU Association’s cooperative campaign, which is organizing the initiative. Target Media and JPL Productions, both of Harrisburg, Penn., developed the media strategy and designed the creative campaign elements.