Credit Unions 'Bank On NewYork'

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NEW YORK - (11/29/05) -- State officials said last week theyhave doubled the number of credit unions and banks participating inthe second annual 'Bank On New York' campaign, aimed at encouragingthe unbanked to open basic financial accounts and educatinglow-income consumers about the Earned Income Tax Credit. More than40 credit unions and banks will team up to use targeted advertisingand consumer education in English, Spanish and Chinese. Ads onbuses, in newspapers and in the city's financial institutions willdisplay a jar of coins and ask, 'Is This Your Idea of a BankAccount?' Among the participants are: Bethex FCU, BrooklynCooperative FCU, Lower East Side People's FCU, Montauk CU,Municipal CU, Neighborhood Trust FCU, Union Settlement FCU and theNational Federation of CDCUs.

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