PHOENIX – Desert Schools FCU has introduced a multi-media ad campaign that aims to calm people in the current recession and gain market share.
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Arizona, one of the four-so-called sand states, has been particularly hard-hit during the recession, with real estate values falling and unemployment among the highest among the states. The other sand states are California, Nevada and Florida, all among the hardest-hit during the recession.
The campaign, which uses TV, radio, print and digital billboards, uses real-life scenarios of economic distress among the area’s residents.
The ads were created by MMA Advertising of Scottsdale and will run through the rest of the year.
