Desert Schools Promo Tied To World Cup

Register now

Desert Schools FCU developed a promotion around the just-completed World Cup soccer tournament to reach out to the local Hispanic community. DSCU created a "quiniela"-a bracket to follow the World Cup-that included a coupon waiving the $5 membership fee to join and ran it in the Spanish-language newspaper "Prensa Hispana." (c) 2006 The Credit Union Journal and SourceMedia, Inc. All Rights Reserved.

For reprint and licensing requests for this article, click here.