Desert Schools Promo Tied To World Cup

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Desert Schools FCU developed a promotion around the just-completed World Cup soccer tournament to reach out to the local Hispanic community. DSCU created a "quiniela"-a bracket to follow the World Cup-that included a coupon waiving the $5 membership fee to join and ran it in the Spanish-language newspaper "Prensa Hispana." (c) 2006 The Credit Union Journal and SourceMedia, Inc. All Rights Reserved. http://www.cujournal.com http://www.sourcemedia.com

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