Equifax Introduces Data Mining Product

ATLANTA – Credit bureau Equifax rolled out a new data mining product yesterday called B2B Marketing Compass, a marketing analytics system that allows organizations to define the ideal customer profile and identify hidden market and wallet share.

Using multi-sourced business databases to identify insights in customer portfolios, the B2B Marketing Compass employs customer profiling and market penetration analytics to enable users to identify winning customer segments and market penetration. Users of the solution can also:

• Access key market penetration information, including detailed listings of business within micro-segments

• Help minimize potential losses from high-risk prospects

• Improve campaign response rates

• Boost marketing and lead generation efficiency.