MAUMEE, Ohio -- Erie Shores CU said Monday it has hired The Lauerer Markin Group to develop a new market identity to better reflect its new field of membership. The $120 million credit union, created from the merger of Owens-Corning and Toledo Edison employees credit unions and serving 70 select groups, now serves residents of the surrounding Lucas County and six townships. LMG will provide the credit union with branding, public relations, member relations, advertising and promotional services.
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