The League of Southeastern Credit Unions (LSCU), which represents CUs in Florida and Alabama, is preparing to roll out the latest round of ads in its cooperative image campaign,
The campaign is set to launch on Sept. 14 across 14 media markets between the two states, with a mix of TV, radio, digital, social media and billboards. Three new "sharable content" ads were produced for this round and will be exclusive to digital and social media buys, including Facebook, Twitter, YouTube, Pandora and Instagram.
"Brands are expanding their presence online and credit unions need to carve out a space," LSCU president and CEO Patrick La Pine said in a statement. "The new 'shareable' ads are funny and a slice of everyday life. They will resonate with consumers and many will share the ads with their friends through social media."
The shareable ads all have the theme of the right and wrong way to save money, but the TV and radio ads are the same as in 2014, focusing on the credit union difference. The campaign urges consumers to visit www.betternameforbanking.com, a website showcasing the CU difference and how consumers in both states can join a credit union.
Since the campaign launched in 2011, membership in the state's credit unions has jumped from 23% in 2011 to 50% in 2014, with both states breaking records for members and assets.
"Florida's membership just passed the five million member mark this year, while Alabama is getting close to two million members," said La Pine. "The Cooperative Image Campaign is working seamlessly with credit unions' marketing efforts to help drive consumers to credit unions. It's a real success story of how the cooperative spirit among credit unions can yield results."
