GalaxyPlus Offers CUs Turn-Key Marketing

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GalaxyPlus Credit Union Systems, a unit of Fiserv, Inc., has introduced SMS, a turn-key marketing solution for credit unions. SMS, based on SEDONA Corp. CRM technology, allows GalaxyPlus to offer customers a complete view of their members as well as next-best offerings, campaign tracking, profitability and process management. The system offers credit union clients increased functionality coupled with affordability, according to Jay Slavin, Vice President of Product Development for GalaxyPlus.

"Our goal has always been to give our customers the tools to grow and succeed, and this new offering does just that," Slavin said. "With these tools our customers will have a complete view of their members at their fingertips and make profitable decisions that will fit their individual base."

GalaxyPlus services more than 325 credit unions of all sizes with online, CUSO and in-house processing.

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