How To Demonstrate Credit Union Uniquness

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Bill Reynard, VP with Truliant FCU in Winston-Salem, N.C., offered this advice on demonstrating the true credit union brand to members.

* Invite members to the party.

* Reward member loyalty and participation.

* Communicate link between cooperative structure-value received.

* Make member more aware of democratic governance systems.

* Define our uniqueness from other FIs and other CUs.

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