How To Demonstrate Credit Union Uniquness
Bill Reynard, VP with Truliant FCU in Winston-Salem, N.C., offered this advice on demonstrating the true credit union brand to members.
* Invite members to the party.
* Reward member loyalty and participation.
* Communicate link between cooperative structure-value received.
* Make member more aware of democratic governance systems.
* Define our uniqueness from other FIs and other CUs.