JOHNSTON, Iowa – Community Choice CU is the latest credit union to bank on a growing anger over big banks with the roll out of a new ad campaign touting itself as the “Unbank.”
The $330 million credit unions is offering people a variety of reasons to “unbank” with them, including lower fees and better service, but the most important is: “We are not a bank.” The credit union will sell T-shirts that say, “Thank your bankers today for all the money you’ve made them,” or “If I were a bank, you’d be paying fees for this.”
The campaign will be featured in a series of TV and radio ads planned for 2012.
The multi-media campaign will feature a new website, a Facebook wall, and real walls for writing on in lobbies.
The credit union even plans to put “swear jars” in the lobby for employees to drop money in every time they accidentally use the four-letter word “bank.”
