Kentucky CU Employs Multimedia To Train Staff, Appeal To Members
Multimedia to train and entertain-that's one way Commonwealth CU is using technology at its
"The place is alive," with 14 plasma-screen and four LCD multimedia placed throughout the lobby and call center, according to Gary Wallace, CEO of the $505-million, 86,000-member CU.
Designed to inform and motivate members and employees, the plasma screens advertise promotions and rates to
"The four large LCD units give you a panoramic scene of a mountain or lake, which then change to marketing
The technology also provides a distraction from any wait times in the lobby, he said. "Members don't feel like
Each screen can present a unique message, while alternating pictures of members and employees, as well.
In the back office areas, the multimedia display information about employee benefits, motivational messages and
The train-and-entertain technology is part of a 20-year design and merchandising partnership with Chicago, Ill.-
In addition to the plasma-screen multimedia, Commonwealth CU has worked with NewGround on three design/build
NewGround also provides streaming media services from its data center to an organization's lobby displays. From its
Wallace sees the multimedia and design/build techniques as a way for CUs to expand market share and total assets.
"We passed the $500 million mark in assets recently, and NewGround was part of the reason why," Wallace said.
Employee attrition at Commonwealth CU has been about .05% annually for the past two years.
"Commonwealth likes that our architects, engineers, and technology experts never lose sight of their primary goal,