Members First CU Signs Up For TargetedE-mail Campaign

Register now

COLUMBUS, Ohio - (08/12/05) -- Members First CU said it hascontracted with Profound Communications for a direct marketingcampaign via e-mail. The credit union's 'Smart Mail' programincludes highly personalized and demographically targeted directmail letters to both current and potential credit union members.The program also allows the credit union to communicate with itsmembers and potential members on a more personalized level thantraditional marketing. Letters are customized with four-colorlogos, special offers, coupons and name personalization.

For reprint and licensing requests for this article, click here.
MORE FROM AMERICAN BANKER