Michigan CUs Hit TheAirwaves

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LANSING, Mich. - (06/26/06) – Residents around the state areon notice: ‘Anyone Can Join A Michigan Credit Union’.That message is the tagline of a new TV and radio campaign beinglaunched next week as part of the Michigan CU Brand Campaign. Theeight-week media blitz calls for radio buys in the state’smost expensive markets: Detroit, Grand Rapids and Traverse City;and TV spots in the Flint, Lansing and Marquette markets. The threeradio spots emphasize credit unions' superior service and lowerfees and utilize the theme ‘Credit Unions: Where People areWorth More than Money.’ David Adams, president of theMichigan CU League, said the latest awareness campaign is designless to increase membership, and more to develop awareness of thecredit union tax exemption and to strengthen the political lobby.Credit unions are being encouraged to leverage off this mediacampaign to enhance the effectiveness of their own individualmarketing efforts. About half of the state’s credit unionshave invested in the campaign and have been equipped withcollateralized marketing materials to compliment the initiative.The tagline on each of the ads is: ‘Anyone Can Join AMichigan Credit Union.’ Find your atlovemycreditunion.org.

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