MidFlorida CU Inks Turnkey Insurance Deal With Insuritas

Published July 08, 2013, 7:40 p.m. EDT

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Updated August 26, 2020, 10:14 p.m. EDT

1 Min Read

LAKELAND, Fla. MidFlorida CU has contracted with Insuritas to open a turnkey insurance agency.

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“It was clear that we needed to provide an insurance solution to our member base in order to remain competitive,” said Dennis Pershing, chief lending officer for the $1.9-billion credit union. “We recognized that 100% of our members purchase insurance from someone every year and we asked ourselves a simple question: Can we help our members buy the insurance they need?”

Pershing said that “creating an Insurance Aisle’ will afford us the opportunity to own an insurance agency and leverage our lending and online banking to support the insurance needs of our members.”

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