VIENNA, Va. – Navy FCU said this morning it has expanded its customer relationship management by adding Infor10 CRM Enterprise Marketing and Infor10 CRM Enterprise Email Advisor to its existing Infor10 CRM Enterprise Interaction Advisor solution, which the credit union giant credits for already helping to generate more than $1 billion in annual revenue.
"We can attribute more than $1 billion in revenue to the Infor Interaction Advisor product, which is the primary reason we have chosen to replace our current systems and expand our relationship with Infor," said Maritza DiSciullo, vice president, member research and intelligence for Navy FCU.
"Personalizing our communications and marketing campaigns so that each member receives communications that are relevant and applicable to their current needs will not only help generate revenue, but allow us to continue to build stronger relationships with our members so that they remain with Navy Federal for life,” she added.
The $47 billion credit union said CRM Enterprise Marketing will replace its existing outbound marketing platform.
The benefits that Navy Federal expects to receive from the Infor10 CRM Suite include: generating more member responses from fewer touches by taking a member's individual preferences into account, across all channels and types of communications; and easy-to-use analytical tools which give marketer's access to consolidated member data, previous campaign results and what if capabilities, to aid in the targeting process and ensure that the right members are targeted by the right initiatives at the right time and with the correct messaging vehicle.
The CRM solution will provide completely individualized, intelligent emails driven from the Infor E-mail Advisor predictive engine to respond to contextual data and generate real-time content upon email opening and track opened emails and click-through responses to maintain the continual learning cycle and automatically adjust targeting to generate higher email click-through and response rates as well as member satisfaction with communications.
