VIENNA, Va. – Navy FCU has signed an advertising and marketing pact with Atlanta-based Fitzgerald & Co., the agency said yesterday.
The firm will design a multimedia campaign using TV, print, online and radio emphasizing the $40 billion credit union’s expanded field of membership, which now includes all Department of Defense active duty and retired personnel, as well DOD civilian staffers and their families.
"Our strategy is to capitalize on what makes Navy Federal special -- its great member service and widespread reach -- to engage existing and potential members in a meaningful way. Our team is excited by the opportunity to be a part of Navy Federal's new direction," said david Fitzgerald, CEO of the firm.
Fitzgerald's key category experience comes from former client Regions Bank.
