Niagara CU Plants New Cornerstone With Brand Update

LOCKPORT, N.Y. – Fast-growing Cornerstone Community FCU is rolling out a new logo, part of a marketing campaign to better promote its four Niagara County branches.

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In addition to the green and white logo, the campaign includes a new tag line: “You rate better here.” The $290 million credit union said its new logo is meant to raise its profile in Western New York.

The credit union said additional brand changes will take place through the year, including print, television and radio advertising, and an updated website and signage. It currently operates at four Niagara area locations: Middleport, North Tonawanda and two in Lockport.


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