Royal Credit Union in Eau Claire, Wis., is launching a new advocacy program.
The initiative, called the Royal Credit Union Young Professional Credit Union Activist, will talk to policymakers at advocacy events about the credit union industry. One young Royal Credit Union employee will represent the institution in the newly created role each year, the $2.6 billion-asset credit union said on Monday.
Amanda Farnham, an organizational development advisor, will serve as the first activist from August until July 2020. She will participate in a number of events, including the Wisconsin Credit Union League’s Hike the Hill event in September and the Credit Union National Association’s Government Affairs Conference in February.
Farnham will spend about two hours every month learning about advocacy and preparing for these events by completing a curriculum created by the credit union’s director of public affairs.
“I want to help educate lawmakers about the purpose of credit unions and talk with them about the financial issues that are facing young professionals,” Farnham said in a press release. “It’s important to have meaningful discussions about how public policy can help young adults accomplish their financial goals and live their best lives. I’m also looking forward to sharing what I learn with my fellow YPs and mobilizing them to take action to make a difference in the credit union movement.”
