LIVONIA, Mich. CU Solutions Group announced its partner, SaveUp, is one of 11 finalists competing for the Annual Core Innovators Mega Challenge from Core Innovation Capital and the Center for Financial Services Innovation (CFSI).
Finalists are competing to be named the most promising new idea in serving the 80 million underbanked American consumers known as the Emerging Middle Class. The winner receives $10,000, broad media exposure and a complementary consulting session with the CFSI Advisory Services team.
“CU Solutions Group and SaveUp have a shared mission of helping credit unions serve the underbanked,” said CU Solutions Group President and CEO David Adams. “SaveUp leads the pack in using innovative technology to engage members while giving credit unions the opportunity to become a steady financial partner in their members’ future.”
The 2013 Mega Challenge will be featured at the 8th Annual Underbanked Financial Services Forum in Miami in June. Finalists are asked to present a live show-and-tell demonstration of their product, take part in a Q&A session, and will be voted on by the live audience at the forum. Attendees include hundreds of financial services executives, investors, researchers, nonprofits and government leaders.
“The Mega Challenge is truly a unique opportunity for us to showcase all the benefits SaveUp has to offer financial institutions,” said SaveUp CEO Priya Haji. “We pride ourselves on offering credit unions and their members, especially Gen X and Gen Y, innovative solutions to help them save money and pay down debt. We feel we are a natural fit in meeting the needs of the Emerging Middle Class.”
