SUPERIOR, Wis. – Superior Choice CU has begun sending its members branded electronic newsletters provided by IMN to alert them about news and encourage members to take advantage of timely financial products, such as loan and savings programs.
The company said the branded monthly newsletters provide customized, fully-compliant content developed by IMN. Examples are incentive program offers, consumer lifestyle content and original articles designed to educate SCCU members on financial products and services, including auto loans, mortgages, retirement plans and college savings programs. The newsletters also include links to social media sites such as Facebook to encourage community building across multiple communications channels.
The e-newsletters are part of an effort to phase out paper communications, which includes a quarterly print newsletter, to the credit union’s more than 24,000 members.
