UNDER THE HOOD

September 09, 2002, 1:00 a.m. EDT 1 Min Read

Liberty Intro's DRIVE

MOUNDS VIEW, Minn.- Liberty Marketing Services has introduced an auto loan program called "DRIVE" that the company says integrates database marketing, research, marketing communications and strategies in one package.

According to LMS' Tony Rizzo, DRIVE is divided into four different "gears":

* First Gear-Standard Marketing Engine provides credit unions with everything they need to plan and implement auto loan campaigns, including POS and e-marketing materials, three campaign strategies, logos, a staff training module and more.

* Second Gear-Regularly Scheduled Maintenance is included in the DRIVE subscription and provides quarterly updates to keep auto loan marketing efforts current.

* Third Gear-Custom Options allows credit unions to build a custom campaign any time throughout the year.

* Fourth Gear-Factory Accessories helps credit unions add power to their DRIVE promotion. For an additional cost, credit unions can enhance their offerings with additional marketing services from Liberty such as permission-based e- marketing tools, MCIF, market research and credit scoring for pre-approved offers. For info: 800-607-2435, ext. 2443, or www.libertysite.com.

PMP Into New England

ENGLEWOOD, Colo.-Centrix Financial, LLC reported that New England Credit Union Services, LLC plans to introduce the Centrix Portfolio Management Program to its approximately 350 credit unions. NECUS is owned by the Massachusetts, New Hampshire and Rhode Island leagues.

The PMP program provides special financing auto loans to credit-impaired members. To date, it has made nearly 20,000 loans, with total loans exceeding $365 million.

For info: www.centrixfinancial.com.

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