Wear Beard, Shoot Photo, And Kids Get 10 Bucks

HOLLISTER, Calif. - Redbeard Communications, a marketing and branding agency, has sent a Christmas card to some 700 credit unions in which it encourages recipients to remove the red beard from the card, take a photo of themselves wearing the beard and e-mail it to showusyourredbeard redbeard.com. For every CEO who does so, it will donate $10 to the Make A Wish Foundation ($5 for non CEOs). A downloadable and printable version of the beard can be found at www.redbeard.com. The company has already made a $500 donation to the charity, and said it will donate up to $5,000. (c) 2007 The Credit Union Journal and SourceMedia, Inc. All Rights Reserved. http://www.cujournal.com http://www.sourcemedia.com

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