Where The Rubber Meets The Road

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MECHANICSBURG, Penn.-Credit unions walk away from WRG Road Shows with "real-world" solutions, according to Thomas Ha, VP-IT, at AmeriChoice FCU here.

AmeriChoice is in the middle of mining electronic bill payment data to find out where members have loans-and persuade them to move their third-party loans to AmeriChoice. "We got the idea from the Road Show. The project will save members money and increase our profitability."

LGE Community CU will switch to WRG's home banking platform as a result of a Road Show, said Brad Hutchinson, senior software developer for the Marietta, Ga.-based CU.

"WRG's new web-services platform will allow us to tie the home banking product into existing WRG systems or to any third-party systems that allow for remote connections," he said. For example, a third-party mortgage or credit card could be displayed in home banking through a custom interface to create a more cohesive member experience.

Wescom's loyalty rewards program is "riveting," said Travis Frey, VP-IT and support for Tobyhanna FCU in Scranton, Penn. Frey said he was inspired to start a similar program at Tobyhanna this fall. "We realized we could, without much difficulty, increase products per member and generate more profitable members by developing an internal points program for plastic cards."

Running the loyalty program in-house will also save Tobyhanna $50,000 annually in loyalty vendor fees, he said.

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