White Papers Available

Published November 07, 2008, 1:43 p.m. EST

Updated August 27, 2020, 12:58 a.m. EDT

1 Min Read

MADISON, Wis.-Two new white papers from the CUNA Councils hone in on serving baby boomers.

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"Marketing to Baby Boomers," by the CUNA Marketing and Business Development Council, details relevant products and services for this demographic and how to strategically market these offerings.

The second new white paper-"Ex-Bankers Working for Credit Unions: Challenges and Opportunities"-by the CUNA Lending Council, offers tips and tools for hiring ex-bankers with the right mindset to thrive in the credit union environment and helping them to make the transition.

For info: www.cunacouncils.org.

Other white papers available at www.cujournal.com by searching the archive.

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