Why One Relatively Small CU Has Invested In Business Intelligence
Credit unions want fresh, tailored data to better serve their members. That's why $26-million
"Our new business intelligence system puts a lot more information at our fingertips," said Steve Daggs, comptroller
The 4,400-member CU's move to a modern analytic engine isn't an anomaly-The Credit Union Journal reported last
First Rochester is particularly interested in using BI data to compare branch performance, Daggs said.
"The branch accounting capabilities was a big sell," he continued. "We'll be able to analyze how each branch is
As two-branch First Rochester plans to add a third branch in January, now's the time for analytics.
Branch-level views of loan and deposit volume will enhance First Rochester's organization-wide perspective, which
Daggs explained that, for example, management could examine the success of marketing campaigns by branch, each
First Rochester's business intelligence is provided by Redwood Shores, Calif.-based Oracle Corp.'s E-Business Suite
The service bureau offering has put BI within First Rochester's reach. Though Daggs didn't name a dollar amount,
Daggs and a First Rochester accounting department employee are responsible for dispensing data to the CU's various
Data mining hasn't always been so easy for First Rochester. "Anytime we wanted to break out data for each branch,
Business intelligence comes as one part of First Rochester's move to the Oracle suite, which includes General
One of the benefits of the Oracle architecture is that new clients can transition from legacy systems to Oracle
"ADI eliminates the learning curve," Stahl said.
And with no IT department, First Rochester counts on Oracle and COCC, said Stahl. "All servers are housed at our