In general, credit union officials cited Herrera's extensive background in the movement as well as his involvement with low-income and underbanked communities.
A New Perspective
Safeguarding the Regulatory Environment
Olson of CUAD also applauded the President for making the nomination. "I believe Mr. Herrera's work in a credit union-friendly state and, specifically, his experience on the North Carolina Credit Union Commission will mean credit unions will get a solid leader who will be fair and open to reasonable regulatory oversight."
Olson added that CUAD is currently reaching out to Senators in North and South Dakota for feedback on the confirmation.
Long List of Accomplishments
He also served on North Carolina's Credit Union Commission from 2003 to 2010.
Born in Costa Rica, Herrera is also the founder of El Pueblo Inc., a statewide Latino policy organization and a founding board member of El Centro Latino, a community-based organization. He is also a former alderman for the town of Carrboro, N.C., reportedly the first Hispanic immigrant elected to a North Carolina municipal office (in 2001).
Herrera is also no stranger to Obama, having been recognized by the White House 2013 as an "Immigrant Innovator Champion of Change." Herrera received a bachelor's degree from the University of Delaware and a graduate degree from North Carolina State University.
Making a Real Difference
Herrera's involvement in establishing and building the Latino Community Credit Union in concert with the credit union movement in North Carolina, Schaefer said, and his work at Self Help "will enhance the NCUA's ability to understand the challenges in providing affordable financial services to all consumers in our diverse communities across the U.S."
Schaefer also said he has respected and admired Herrera's "ability to work with others to make a real difference in our communities and in the lives of credit union members."
Strong Experience
Incredible Opportunity
Championing the Underserved
Mahon told Credit Union Journal that Herrera's experience at the Self-Help and Latino Community credit unions will "raise the profile of credit unions serving low-income consumers and communities."
Mahon also noted that there are now an estimated 90 million unbanked and underbanked Americans. "Community development credit unions (CDCUs) and CDFI-certified credit unions serve these primarily low-income consumers with inclusive loans, savings and capability-building services, like financial counseling, with performance comparable to their mainstream peers," she added. "The Federation and our member CDCUs look forward to working with [Herrera] in keeping our system relevant and productive for all Americans."
A Passion to Serve
A Deeper Look
"He was not only a co-founder of the Latino Community Credit Union, he is also active nationally encouraging others to serve Latino communities across our country," Ensweiler told Credit Union Journal. "His talks on why and how to serve Latinos challenged many of us to take a deeper look and understand the opportunity that existed throughout the United States."
Ensweiler believes that given Herrera's "passion" for credit unions and how they can help people, especially those of modest means, he will be an "excellent addition" to the NCUA board "as he brings direct experience in community outreach and the development of special programs designed to help all types of members in his role at Self-Help Credit Union for the last 17 years."
Extensive CU Background
Valuable Insight
In addition, Ito stated that regulators in North Carolina informed NASCUS that Herrera's seven years of service on the North Carolina Credit Union Commission provided him with state regulatory perspective that can "serve as a healthy reality check" as the NCUA board considers the potential impact of rule-making on credit union operations.
"We also understand that, given his leadership roles at both Self-Help Credit Union and Latino Community Credit Union, he understands state credit union system issues, but [also] has an understanding of the challenges faced by both state and federal charters," Ito stated. "That insight can be most valuable [to] the agency and its leadership, and credit unions generally."
A Keen Focus
Dykstra emphasized that Herrera's background makes him an "excellent choice" for the NCUA board. "If he is confirmed, we would look forward to working with him as well as the entire board," she concluded.