Digital Banking Market Pulse: The Increasing Importance of UX

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When it comes to the digital banking experience, consumers are aligned on one key point: There is little room for error.

Key insights from the report include:

  • More than 80 percent of consumers said a quality online or mobile banking experience is among their top requirements when choosing a new financial institution
  • 39 percent indicated it as their number one criterion
  • When asked to identify the greatest threat to their financial institution over the next 18 months, the “changing technology landscape” earned top marks, cited more times than low interest rates, cyber threats and uncertain regulations
  • More than 50 percent of FI leaders agree that the “bank” of the future will be a technology company
  • No more than 40 percent of the consumers are satisfied with their digital banking experience when it comes to delivering tools to achieve their financial goals.

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