Growth strategies

BOWIE, Md. – NASA FCU has been approved to serve 120,000 members of the American Association for the Advancement of Science and 261 affiliates serving 10 million scientists in fields ranging from plant biology to dentistry.

OSHKOSH, Wis. – CitizensFirst CU said Friday it has acquired Chatter Yak!, LLC a CUSO providing outreach and marketing to young people.

LONGVIEW, Wash. – NCUA has approved a request from Fibre FCU, which serves Cowlitz County, to add tiny Wahkiakum County and two Oregon counties, Columbia and Clatsop, to its field of membership.

CHARLOTTE, N.C. – Charlotte Metro CU is launching an advertising campaign to tout its growth one year after Bank Transfer Day.

Bethpage FCU has released findings that indicate consumers are increasingly stressing the importance of free checking with no hidden fees as a top attribute when choosing where to bank.

Bethpage FCU has seen strong checking and membership growth all year as a result of the Bank Transfer Day movement. But most important, the CU says, is that the new members coming in are profitable.

Kristen Christian, the founder of Bank Transfer Day, says that her life is "barely recognizable" compared to a year ago.

Deposits are growing at Department of Commerce FCU this year, but the CEO does not attribute the inflows to Bank Transfer Day and the anti-bank sentiment.

Thanks to a strong and well-timed marketing push, membership is up at Upper Cumberland FCU, as is its loan-to-share ratio.

One year after Bank Transfer Day, assets and loans continue to rise at First Capital FCU, and one person says he believes the consumer migration isn't over yet.

Florida Central Credit Union relies on its onboarding program to drive deeper relationships with all the new members it's getting this year-having a 50% success rate.

Bank stupidity. It is the gift that keeps on giving.

Navy FCU says it's Bank Transfer Season, and that the consumer focus on credit unions is in no way waning.

SeaComm FCU is adding members, at about 3% annually, but attributes the increase to the CU's growth strategies and not Bank Transfer Day.

Total Community CU did not seen any real change in membership growth late last year or in 2012.

Tuscaloosa CU has seen a spike in membership and checking growth the past 11 months and attributes a great deal of the increase to members reactivating their CU checking accounts due to unfriendly bank practices.

The biggest boon to Vons CU from Bank Transfer Day is not the big membership increase, it's the fact many of the newcomers view the CU as their PFI.

In the 12 months ending June 30, CUNA said its analysis indicates credit unions added 2.1 million new members.

It's been a year since Bank Transfer Day, a Facebook posting that went viral and helped drive record membership growth at credit unions.

HARRISBURG, Penn. -- Shooting for a new series of television commercials for Pennsylvania credit unions’ successful iBelong TV campaign, funded with a $160,000 contribution from the Pennsylvania CU Association’s Pacul Services, wrapped up last week.